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HONG
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CANADA
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USA
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SINGAPORE
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THAILAND
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| 2006 is Discover HK Year |
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| Source: Manila Bulletin |
| Author: - |
| Date: 2006-01-02 |
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A totally satisfying and memorable experience awaits visitors to Hong Kong this year, declared as the 2006 Discover Hong Kong Year. The Hong Kong Tourism Board (HKTB) has prepared a series of overseas promotions and destination initiatives that aim to enhance perceptions, create positive word-ofmouth publicity, and in turn encourage repeat visits by travelers worldwide.
HKTB Executive Director Clara Chong said that by encompassing Hong Kong’s differentiating values and creating brand new experiences for visitors, the 2006 Discover Hong Kong Year global marketing campaign will not only generate immediate visitor arrivals and spending, but also sustain the tourism industry’s long-term development and provide the impetus for growth during the 2008 Beijing Olympics and 2009 East Asian Games.
"While promoting our tourism infrastructure, it is equally important to continually upgrade Hong Kong’s quality services," Chong said. "We want our visitors to feel the warmest welcome, and have a truly memorable stay, which is why we’ve put together various destination initiatives for enhancing the visitor experience during 2006 Discover Hong Kong Year."
Pre-and On Arrival
The exciting journey of discovery begins even before visitors arrive, as they can make use of the HKTB’s DiscoverHongKong.com web site to plan their trip and select activities that satisfy their interests. They can also download the Hong Kong Leisure Guide for Business Travellers on to their PDA prior to arrival to access information about Hong Kong at their fingertips. By the second quarter of this year, visitors will be able to access information with their mobile phones through audio and WAP.
As soon as visitors arrive in the city, they will be presented with a whole range of special welcome surprises and spending privileges at the ports of entry. Highlights will be the distribution of the 2006 Discover Hong Kong Year Bonus Guide with discounts at shops, restaurants, tour operators and attractions, as well as for public transport, this Guide will help enrich visitors’ experinces and stimulate their spending. And to help visitors identify merchants accredited under the Quality Tourism Services (OTS) scheme and enjoy the dining and shopping offers by these merchants, the HKTB will arrange for displays and decorations at the mercants’ outlets.
Mega Events
During their stay, visitors can enjoy an expanded year-round calendar of Mega Events organized by the HKTB. Among these are the International Chinese New Year Night Parade, Hong Kong Shopping Festival, Best of the Best Culinary Awards and Hong Kong WinterFest, the HKTB will stage two new Mega Events – the Culture and Heritage Celebration and Mid-Autumn Lantern Celebration – to allow visitors to fully experience Hong Kong’s unique culture and heritage and traditional lifestyle.
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