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HONG
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CANADA
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EUROPE
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USA
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INDONESIA
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SINGAPORE
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THAILAND
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Philippines |
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The little intimate
shop of corners |
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Source: Inquirer |
Author: By Marge C. Enriquez |
Date: 1999-07-09 |
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SUBCONSCIOUSLY, fashion-turned-interior designer Chito
Vijandre and partner Ricky Toledo are setting a trend in Manila
that has been quite popular in Europe--home boutique
shopping.
A specialized business, it offers
exceptional ranges of furniture and
decorative objects, linens and
antiques that are controllable rather
than overwhelming.
Abroad, these boutiques started out
as spaces in the home. The
merchandise is exclusive and in
limited editions.
Being a smaller venture, it allows the
proprietor to sell the valuable
one-offs one would normally notice in
a person's residence. This is because
it gives the buyer more time to
appreciate it. Boutique shopping, the
way Westerners describe it, is about admiring homeware as art
objects and displaying them as if they were in a gallery. The
items are real finds, albeit esoteric.
The design boutique is a hit abroad because people are getting
weary of mass-produced items and are searching for objects
that project individuality. A more intimate shop can give them
the look they've been searching for. The items can mix with their
possessions.
In Manila, Juno exemplifies
this concept. The store is
in a small room in a Bel-Air
home. It's called Juno (tel.
no. 896-4960 and 890-5769),
named after its location.
The roman numerals
XXXVI on the gate make a
definitive style statement.
In the past years, every
time Ricky and Chito would
travel, they'd collect
anything that would catch their fancy. Sometimes they'd hold a
private exhibition-sale of Asian items in their home.
They decided to make a small business out of it. Before they
ventured, they looked at all the home stores to see the trends.
Ricky observes that most of the designs, particularly the
minimalists, looked as if they were dated in the '80s. ''We saw
that there was still a niche for us,'' says Ricky.
They perused the markets and antique stores of Turkey, Bali,
Myanmar, Europe and Thailand.
Hidden from view
The dcor of Juno evokes Chito's trademarks. The door flashes
two ornately carved cinnabars that look like sensors from afar.
At first, you'll see nothing but an enclave with walls covered
with interwoven faux leather strips. It is bordered with obi
sashes and adorned with gold-leafed baroque fragments from
Thai temples set beside a Donna Karan lacquered plate, made in
Vietnam. Qing Dynasty stools double as tables.
The items are hidden from view. The cabinets keep real
treasures and home-made products. Chito and Ricky explained
that the objets d'art are hidden from view to avoid a cluttered
look.
Ricky and Chito have sourced hard-to-find lacquerware which
date back from 19th century. Some of their lacquered homeware
are made in Shan, Myanmar which grows the best tress for
lacquer resin.
Many of the bamboo houseware are labor-intensive. In
Thailand, a supplier gave them fragments from temples built in
the 19th century. The African vases, shaped from one solid
piece of wood, have modern shapes.
Some of the objects are ceremonial items such as the hsun-ok
used in the altar and 19th century dewi sri, wooden faces of rice
goddesses placed in the fields.
Exotic items
The exotic items such as the gold-and-silver-leafed decorative
plates, Burmese scripture chest in lacquered teak and gilded
Buddhas that date back to the 16th century are mixed with
French ivory portraits, English glass candle holders, Regency
and tea cup playing cards, Victorian plant misters and modern
designs by Christian Liagre. The items range from P600 to
P30,000.
Chito has a weakness for throw
pillows. In New York, he'd get the
ornate $600-a-pop variety. He did his
version of these pillows made from rich
fabrics such as organza and bordered
with Afghanistan beads and tassels.
They cost P1,500, a fraction of the
elaborate pillows from boutiques
abroad.
Chito and Ricky also make their own
dog screens, made of taffeta and lined
with velvet. The top is embellished
with brass studs and details of what
looks like Don Quixote and his curly
beard. They are making screens for
dressing, done in silk, and rendered in shocking colors such as
chartreuse.
Chito explains that personalized service is part of this concept.
The client is assisted in a quiet and genteel atmosphere. One
won't be baffled by the cornucopia of objects since the items
have been edited for the buyer to give them assurance and to
make them feel at ease.
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