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Microtel Inns to develop 50-room hotel in Calapan
Source: Inquirer
Author: None
Date: 1999-12-21
 
MICROTEL Inns & Suites (Pilipinas)

Inc., the country's master franchise

holder of the United States-based

Microtel chain of world-class economy

hotels, will develop a 50-room hotel in Calapan, Oriental

Mindoro for the RGV Group of Companies headed by real estate

developer Rodolfo G. Valencia.



Under the agreement, the franchisee RGV Group's Filipiniana

Resorts Development Corp. will build the Microtel Inn & Suites

on a hilltop, where it will be the pioneer structure in

Neo-Calapan, a commercial center that the RGV Group is

developing.



The hotel is expected to be ready for occupancy by November

2000, in time for the 50th anniversary of Calapan. Paramount

Property Management Co. of the Phinma Group will manage the

hotel.



Microtel plans to develop several properties in commercial and

industrial centers and major cities. The Microtel hotel chain is

internationally known for giving value-conscious business and

leisure travelers most of the services of first-class hotels at rates

comparable to those of independent hotels.



Microtel is the fastest growing US hotel chain in its category,

with about 160 hotels operating in the United States and more

than 400 being developed worldwide.



Microtel's local president and CEO Jose Mari Del Rosario said

the chain has identified several sites in different regions of the

country and has begun the development with franchise holders

and partners. At the same time, Microtel is seeking franchisees

to develop hotel properties.



''Without sacrificing product quality, Microtel has the lowest

development cost in the economy segment of the world's

lodging industry,'' Del Rosario said. He added that Microtel has

been ranked as the top budget hotel brand in the Uniteed States

in terms of ''overall price/value relation'' and ''physical

appearance'' in the 1999 top US hotel chain survey of Business

Travel News magazine. It is also the top budget hotel in the

US-based Entrepreneur magazine's sixth annual ''Business

Travel Awards'' for products that make the business travel

experience easier and less costly.
 

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