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HONG
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CANADA
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EUROPE
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USA
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INDONESIA
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SINGAPORE
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THAILAND
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Philippines |
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Who is afraid of black
or white--or red? |
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Source: Inquirer |
Author: Grace Shangkuan Koo, Ph.D. |
Date: 2000-06-25 |
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Black is taboo to the Chinese, but in the
California of old, Hispanic brides made their
vows in black. White is a no-no to wear to an
Indian wedding but it signifies friendship and
luck to the Afghans.
My friend, a highly educated, accomplished woman
of the 21st century, works in the throbbing
metropolis of Makati, occupying a very powerful
position in a thriving company. Her job entails
invitations that require her to attend social
gatherings in formal attire. And what color is more
formal than black?
On such days, however, she had to plan some kind
of an escape: she would wear her black outfit
inside another colored one, and with uncertain
feelings, hoped that she could leave home without
her mother-in-law's questioning. For the Chinese,
black clothing is a taboo. The paranoid would not
even permit their children to wear black shoes.
They could only change to black outside the
house.
Black and white
I came across a book, "Multicultural Manners" by
Norine Dresser, that records the idiosyncratic fears
of different cultures. Focusing only on the area of
colors, you will definitely be boggled by what
different colors mean to different cultures. For
example, it is not allowed for guests to wear white
when attending an Indian wedding. So when the
Afghans who believe wearing white symbolizes
friendship, luck, and harmony come to the
wedding, they are shooed away. It would be
interesting to attend a wedding where the groom is
Afghan and the bride is Indian.
When attending a Chinese wedding, female guests
should not wear black or white. The wedding party
will interpret this as a hostile act as both colors
are associated with death. Yet it is recorded that
in the 19th century California, Hispanic brides took
their vows in black.
White, on different occasions - baptism, wedding,
mourning - is indeed a tricky color! White flowers
are not romantic, mind you. For most Asians, they
have death connotations. I found myself being
gently reprimanded once for wearing a nice white
decorative flower on my hair. It is also recorded
that an American company could not sell their
white colored appliances to the Chinese in Hong
Kong until they started to ship almond colored
refrigerators.
Yellow and green
Among the Chinese, stories that contain "green"
materials - as in green jokes - are called "yellow
books". Somebody must have a problem telling
green from yellow! The Chinese also use a yellow
marker to identify a defective product. They use
green markers to indicate products that have
passed inspection. Must be sharp with you
eyesight!
Yellow does not get a lot of respect from many
cultures. It is associated with cowardice. The
French streak a traitor's door with yellow paint;
Judas is often pictured in yellow. The Nazis made
Jews wear yellow stars; and Spanish executioners
wear yellow.
In Armenian culture, when you give yellow flowers,
it symbolizes "I miss you". But if the receiver
happens to be Iranian, her face will turn red. For
Iranians, yellow flowers represent the enemy.
Among the Mexicans yellow flowers are related to
funerals. The Peruvians do not welcome yellow
flowers, either.
It's rather ironic, and funny, for the Chinese, who
are sensitive to colors, to be the sons of the
"Yellow Emperor", and to be called the yellow race,
and for many to carry the surname of "Hwang",
"Wong" or "Uy" - all from the same word "yellow".
Now if you think green is great, it is, as it is
associated with health and prosperity. But no one
wants to wear a "green hat". In a busy trade
show, the exhibitors could not understand why the
Chinese patrons shun their booth. The booth was
giving away green hats, and the visitors dumped
them in the trash. For the Chinese, wearing "green
hats" mean a man's wife or girlfriend is cheating on
him.
Red
Red undoubtedly gets a lot of attention. Who does
not love to wear red when attending birthday
parties? Who does not see a lot of red in
preparation for a Chinese wedding- from the lamp
to the mirror, to the candy trays, down to the
slippers? A red letter day with a balance in the red,
indeed. And a "lai see" - red envelope with money
- is certainly welcome on New Year's Day, as a
birthday gift, or a wedding present. It was told
that a New Yorker girl thrust the red envelope
back to her male Chinese boss, thinking he was
making an offer for sexual favors.
And what does red ink bring to your mind? A
teacher's mark, of course, on your exam paper! A
teacher was hardworking and made careful
comments on her students' essays. To soften the
criticism and to make it more personable, she
wrote: "Jae Lee, these are fine ideas, but…etc."
The teacher was called to the principal's office
because the parents of the students were horrified
by the red marks and made a complaint. Koreans,
particularly those who are Buddhists, only write a
person's name in red at the time of death or at the
anniversary of a death. Among many Asians,
invitations should not print names in red letters. A
print shop confirmed that seldom would the Asians
order red lettering on stationary materials.
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