ABS-CBN bolsters excitement for Mindanao’s Kadayawan ’04

ABS-CBN highlights its presence in the tourism trail as it takes full charge in airing Mindanao’s Kadayawan festival nationwide and worldwide.

The station’s technical superiority will allow this month’s Kadayawan festival to be heard and seen throughout our archipelago via the Regional Network Group (RNG) and Studio 23, and around the world through The Filipino Channel (TFC).

For the first time, these ABS-CBN units will join forces to give the viewers a different experience of exploring the sights and sounds, the wealth of culture, and the bounties of harvest of the Davaoeños.

Aside from the extensive, multi-platform, live coverage, the network giant bolsters more excitement as it adds color to the festival’s activity line up. Talents of Studio 23, RNG and ABS-CBN Channel 2 will spice up the event. It will also push through with its interactive promo and contests for the event, and will even produce a full-blown Kadayawan music video.

Through the years, ABS-CBN has been integral in showcasing our country’s wonderful tourist destinations. RNG’s signals have traveled long miles to cover various regional festivals, like Bicol’s “Penafrancia,” Bacolod’s “Masskara,” Baguio’s “Panagbenga,” Iloilo’s “Dinagyang,” Quezon’s “Pahiyas,” Aklan’s “Ati-Atihan.”

ABS-CBN’s Kadayawan feat not only promotes Davao as the center for education, culture and arts in Mindanao. It first and foremost reminds the public of ABS-CBN’s commitment to serve the Filipinos in numerous ways; this time, it is through bridging the gaps between our many islands and enjoining Filipinos overseas to share a festival that is close to the Mindanaoans’ hearts, and to show the world of the Philippines’ gifts of nature.