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The Mango & bamboo festival
Source: Manila Bulletin
Author: -
Date: 2004-11-21
 
The Mango-Bamboo Festival is not just meant to be a festival or entertainment event. It was called Mango-Bamboo Festival because the two products have a greater chance to compete in the world market.



Reselluelo has a much nobler vision than entertainment for holding such a festival. Adopting a method of needs analysis, he saw the abundance and the quality of these two products as a strength and as an opportunity to improve the marketing and increase the earning capabilities of mango growers and those engaged in the bamboo craft industry. For lack of connection and access to exporter-traders, they rely solely on middlemen-businessmen for the marketing of their products even at a price much lower than it deserves.



Finally in April 2001, a strategy to showcase the Mango-Bamboo Festival was launched. And this is now what people look forward to – the Mango-Bamboo Festival Street Dancing – the inherent love for fiestas of the Carlenans served as an inspiration for Mayor Reselluelo to hold the opening salvo on the last Saturday of April 2001 when San Carlos City celebrates its annual city fiesta.



Though Carlenans have had a taste of street dancing like the ati-atihan on special occasions, their response for the Mango-Bamboo Festival Street Dancing was entirely amazing and different.



In April 2002, more street dancing teams joined Mango-Bamboo Festival. This time, the cash prizes were bigger to defray the cost of the costume of the participants. The artist in every Carlenan surfaced and was evident in their costume and choreography. It was in 2002 that the San Carlos City government tapped the DoT in Region I and invited the DoT people to witness the festival.



Regional Director Malay helped facilitate the invitation of Mayor Resuello to people from different national television networks like ABS-CBN, PTV4, IBC-13 and RPN 9, and the local cable service provider, the JP Cable City, Inc. who all rendered their services free.



Pangasinan’s other "must-see" events are the Puto Festival of Calasiao; the Bangus Festival of Dagupan City and the Galikayo of Manaoag. All these events are now included in the DoT’s calendar of activities.

 

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