To be a major contributor of revenue and operating profits to AIM. To provide a high quality service on a sustained and a continuing basis. To be the preferred venue for AIM's executive programs and institutional events. To become a center for management development in the hotel and hospitality industry, in coordination with EXCELL. To satisfy the needs of conference organizers, participants and guests for modern presentation and communication facilities. To attract and retain a well trained, high competent and motivated workforce who can deliver world class service.