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Top pop station
hosts street party |
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Source: Inquirer |
Author: Lea Gatdula |
Date: 1999-11-05 |
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AT THE FIRST-EVER street party
organized by Monster Radio RX
93.1 Friday night, no one was
prouder than Chingay
Calderon-Barreiro, the lovely wife
of RX big boss and Audiovisual Communicators, Inc. president
Chito Barreiro.
Chingay proved she is indeed the ''strength behind the
Monster'' by taking great pains in mounting the event, with the
help of Oxygen, the young garment line which also launched its
latest casual wear during the street party.
''Pawis at dugo ko ito,'' said Chingay, who helps in the
marketing aspect of RX.
No wonder she also went to great lengths to invite her friends
to the party. Too bad that one unscrupulous soul ran away with
Chingay's cash of some P15,000, taken from her bag. But the
overwhelming success of the event apparently compensated for
Chingay's ''misfortune'' that night, so that she didn't have time to
sulk.
''Pero mamaya na lang kami iiyak ni Chito,'' Chingay told us.
The party lasted till the wee hours, but Chingay looked hardly
pooped. At way past 3 a.m., she was still busy entertaining the
guests, chatting with them, offering them drinks and even
dancing with some at Insomnia, the party's ''headquarters.''
Also present were RX program director Louie Dizon, news and
features director Raffy Reyes and station Divine Pascual, who
came in her artistic, avant-garde Halloween makeup.
Chito said it cost them around P200,000 to mount the street
party. They had to secure permits from the Nakpil, Orosa Bar
Association and also pay a certain maintenance fee, Manila city
hall and also the barangay for security within the area.
It would be doubly expensive and difficult for RX to do a live
remote airing, so Chito said they merely gave occasional radio
feeds to their listeners.
Monster Radio's popular ''Morning Rush'' trio, Trish, Fran and
Boom, were there to bring the excitement to the radio audience
through the live feeds.
With this kind of innovative gigs, RX only proves it is not ''the
first creative pop station'' for nothing.
''We constantly cook up ways to give our listeners the best in
local radio programming,'' Chito said. ''RX is a pop station that
cares for its audience. It is a station that believes in the potential
of Philippine radio and believes in its audience and it has put its
money and talent where its mouth is. This is something that we
have been doing all these years.
''The success of a commercial station can be measured in its
viability as a commercial venture, while remaining true to its
programming vision and being of genuine relevance and service
to the community it exists for.''
The street party couldn't have come at a better time, after RX
recently romped off with three trophies at the KBP Golden Dove
Awards, including the much-coveted best FM station plum
which RX won for the second consecutive year. No other FM
station has duplicated that award except RX, which also won
the best developmental plug for its ''Millennium'' and best
musical variety for its concert series. RX is also the only pop
station ever to win the best FM plum.
Then, too, RX marked its 16th year in radio broadcasting last
August, when international balladeer David Pomeranz was one
of the special guests during their party at Shangri-La Manila's
Zu.
Gary not joining protest rally
MANILA Genesis Entertainment, the management company of
pop idol Gary Valenciano, informs the public that contrary to
what has been printed in other newspapers, Gary will not be
present at the protest rally against anti-pornography on Nov. 8.
Genesis points out Gary was never invited to the rally. He is
aware of the proliferation of unwholesome materials lately and
subscribes to the need for an anti-pornography drive, but he
has not given his consent to any person of group to lead such a
campaign.
Gary's management company regrets the unauthorized use of
the singer's name and image even for such a laudable concern,
since this may set an unwanted precedent.
VRB fights piracy in provinces
THE VIDEOGRAM Regulatory Board (VRB) filed closure
proceedings against the Sinagtala Global Network and Color
Cable (Channel 21) in Pangasinan in connection with the several
airings of the film ''Sutla,'' between Oct. 4 to 14.
The VRB recommended to the National Telecommunications
Commission (NTC) the closing down of the cable TV stations
for video piracy under P.D. 1987. The VRB action was in
response to a complaint lodged by Solar Films, producer of
''Sutla.''
The VRB and NTC held a dialog with the two leading cable TV
associations, where the two government agencies aired the
warning that video piracy over cable TV especially will be dealt
with swiftly and firmly by the government.
Video piracy and pornography over cable TV especially in the
provincial areas is reportedly widespread. Many theaters in the
provinces were closed because of the proliferation of cable TV
airing of films that have not been shown in local theaters.
Provincial revenues of local film producers and distributors of
foreign films have dropped 100 percent over the last five years
mainly due to film piracy.
Video piracy has so alarmed the government, prompting the
VRB to enter into tactical alliances with mayors all over the
country via the League of Municipalities of the Philippines and
the Philippine National Police (PNP) to ensure a sustained,
all-out effort against video piracy nationwide.
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