Travel packages to suit every budget, soccer
tournaments, wall climbing competitions, island
music, bar-hopping, raves at the beachfront, and
house parties at popular clubs are only some of the
things that are set to attract guests to Boracay and
make it ''the'' place to be in this summer.
Seventeen of the island’s major resorts have recently
come together and have launched the Boracay Summer
Series, a three-week affair of sports, music, and fun for
the whole family, to boost tourism in one of the country’s
most popular travel destinations.
Aside from the major events that will be happening on
the island, the different resorts are offering special
packages and other valueadded incentives.
These packages include three-day, two-night
accommodations, meals, welcome drinks, airport
transfers, shuttle service, and use of resort facilities.
Rates range from P2,078-P3,250 for triple sharing, to
P4,799-P6,050 for single occupancy.
Cebu Pacific, the official airlines of the Boracay Series,
will also have special packages for the summer series.
The resorts have also been improving their services in
preparation for the summer. Boracay Regency, for
example, has recently acquired their own boat, which can
seat 25-30 people, to transport their guests to and from
the island. Pink Patio, on the other hand, constructed an
11-meter wall for the wall climb competition.
During the summer series’ launch, Billie Callizo, senior
provincial member on Tourism, Travel and Industry
Committee, commended the 17 resorts for their effort to
promote the island as a team and not separately. “What
is good for the destination is good for the properties,”
she said.
The Boracay Summer Series is endorsed by the
Department of Tourism, the Aklan Tourism Council and
Gov. Miraflores of Aklan.
The resorts behind the project are Le Soleil, Boracay
Regency Hotel, Pink Patio, Boracay Imperial, Casa Pilar,
357, White House, Cocomangas, Fridays, Sea Wind
Resort, Lorenzo Grand Villas, Lorenzo Main, Lorenzo
South, Boracay Terraces, A Rock Resort, Crystal Sand,
and Jony’s Place.
On the first weekend, May 12-14, the activities will be
hosted by Studio 23. These include the Boracay Beach
Soccer Cup at the Cocomanga, a Latin Groove Night at
the Summer Place Resort, and the Beach Soccer Victory
Party at Moondogs bar.
For the second weekend, May 19-21, Jose Cuervo will
take over the events. These are the Wall Climbing
Competition at Pink Patio, the Jose Cuervo Back-to-Back
DJ Party at the Summer Place, an a Brazilian Night with
Moise at the Tawo Bar on the last day.
Finally, on the last weekend, May 26-28, there will be a
Cuervo-Moondogs Challenge, Sunset Sessions with
Johnny Walker, and a Rave of the Beach at Le Soleil de
Boracay.
Meanwhile, the representatives of the resorts noted that
there are a lot more Filipinos traveling these days. In
fact, the economic crisis seemed to have a favorable
effect on local travel and tourism industry as people who
usually go to different countries for a vacation opt to go
to destinations within the country such as Boracay.
Another factor which contributed to the increase of Pinoy
travelers is because of the aggressive marketing of the
travel industry.
There is a misconception that a trip to Boracay is
high-priced. This is something the resort owners want to
do away with. They assured that the island caters to any
kind of budget so they are encouraging more people to
visit them.
The Boracay Summer Series is sponsored by Smart
Communications, Cebu Pacific, Jose Cuervo, Studio 23,
NU 107, WG&A, Strike Zone, and Local Vibe.
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